How to Write a Target Market Analysis: 13 Steps (with.
The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent, air conditioning, employees. So, KFC target supper and middle classes. Target market is depending on size and growth rate of population, company resources and structural attraction of market segment.Marketing Analysis: Target Corporation Market Segments - Target Corporation Market Segments Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments.Target Marketing: Four Generic Target Marketing Strategies! The purpose of evaluating market segments is to choose one or more segments to enter. Target market selection is the choice of which and how many market segments the company will compete in. When selecting their target markets, companies have to make a choice of whether they are going.
An organisation achieves this by implementing target marketing strategies. Identifying different market segments is the first step in target marketing. Thus, market segmentation is the process of dividing the market into a number of groups that are mutually exclusive, while individuals exhibiting similar traits fall under one group.Segmentation is the basis to know about the target markets and aids in developing contingent marketing strategies. It aims at effectively answering the questions pertaining to a specific industry segment at a particular market place.
Target Market Examples As you can probably imagine, target markets for some items and products are relatively easy to identify. Makeup companies market nearly exclusively to women, companies that sell construction tools or automobile parts market nearly exclusively to men, cigarette companies used to market specifically to teenagers so that they could become lifetime customers, and so on.
