Tata Consultancy Services: Selling Certainty SWOT Analysis.
CASE ANALYSIS TATA CONSULTANCY GROUP: SELLING CERTAINTY Case Solution PROBLEM STATEMENT. Being the largest IT Company in India in terms of revenue, number of employees and profitability, Tata Consultancy Services is faced with the challenges of differentiating itself along with intense local and international competition.Tata Consultancy Services: Selling Certainty Case Solution. Threats. Increasing competition is the main threat, which can affect the company, as with increasing number of new firms entering the market there is more competition expected. TCS has also been poor at marketing, thus this threat can affectthe revenue and growth of the company.CHAPTER 7: TATA CONSULTANCY SERVICES (TCS) LTD. CASE STUDY.15. 7.1 INTRODUCTION J.R.D. Tata’s brother-in-law. Colonel Sawhney initiated the need to do develop a team to cater to Tata group’s data processing needs. He suggested developing a separate unit and JRD agreed to do so. Around 1969, TCS team decided to project itself as management consultants. This move opened tremendous.
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